How to use anchor text in link building?

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
 
Google to catch up on the over-optimization of top-heavy anchor text links. If every backlink you have uses the anchor text “SEO Company” that’s quite unnatural. It’ll be interesting to see how it plays out. Google would be looking into penalizing over-optimized websites and folks.
 
First, you should decide which link of your webpage you want to anchor for the keyword of "PHP Development Company". Then you should select other synonymous keywords of "PHP Development Company" such as "PHP Development Provider", "php website development", "Website Development Company", etc. Finally, use webpage link inside these texts as back-links.
 
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