How to Select Right Keyword For A Website..?

A good keyword can be defined many different ways. They can be very targeted or very broad. Depending on what your site would like to achieve, both general and broad keyword phrases may be "good keywords" for a search engine optimization (SEO) project.
 
Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords
Study the competition
Understand the long tail keyword
Use keyword research tools
Analyze the results
 
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