How to reduce Bounce rate ?

>avoid pop-ups
>improve speed
>simplify your layout
>proved easy navigation
>present quality content
>Add interesting pages
>Give clear calls-to-action
 
I would think Google looks to see if you continue your search, going back to the Google search results and looking at more sites.I really doubt that bounce rate make a different on SERPs
 
Design, pop ups, poor content, stop targeting keywords which gives you low value of traffic, proper landing page whatever visitors want, poor navigation, not using a responsive layout, too much text on page, avoid video also.
 
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:

Good content update
Internal links
Easy navigation
Quick loading of webpage
 
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