I think it’s impossible to have a successful business without promoting your product or service.
I also believe that everyone being part of a company can contribute to a company’s word of mouth marketing. No matter if they’re customer service agents or a graphic designer.
I’m also certain that a great product and excellent service are the foundation of positive customers’ recommendations.
Following this, I will give you examples of actions you can take to promote your business online.
Increase customer engagement with email marketing
There are many types of email newsletters you can send to customers. It all depends on the business you’re in and the content you create.
You can send newsletters which inform about special promotions, new products and updates or new blog posts.
At LiveChat we have a couple of newsletters.
We send thematic Monthly Newsletters to our customers. Their goal is to educate customers in a particular subject. I’m responsible for them, so I hope they meet your expectations.
We have Partners Newsletters that help our affiliates, resellers and experts understand our product better and to give them tips on how to promote it successfully.
We also have the Blog Newsletters that our precious content team sends each time we publish a new post.
Whatever newsletter you decide you want to go with, plan to send them regularly. It will help your readers to get used to it. And maybe one day they will wait to get it.
Email marketing is a great way to keep in touch with customers and regular readers. Keep in mind that 91% of consumers check their email every day. Also, on a daily basis consumers interact with about 11 brands through email (compared to 9 brands via Facebook, and less than 8 brands via Twitter).
It’s a very strong medium. And when used right, it’s super effective.