How To Make Business Blog Informative

But, I believe that it’s possible to combine the two. Creating an informative business blog that is still interesting is definitely one of the more challenging aspects of content marketing, but here are 7 tips to help you do the job:
Tip #1: Be Specific: General is Bad
The more specific your business blog is, the better. That doesn’t mean you should feel limited to just one topic, but you should have an ideal reader in mind that you consider in light of every piece you publish.
It’s okay to focus on niche markets (like the food industry or the real estate industry, etc.), but for the most part, focus on delivering content marketing advice for all types of small businesses.
My point? It’s okay to be ultra-specific from time to time, but you should never be ultra-general.
Tip #2: Personal And In-House Content
No matter what kind of business you run, there’s about a 99.99% chance that someone else is doing nearly the exact same thing. However, you’re still unique because of the people behind your business.
A great way to be informative and interesting is to share in-house content about your business. Celebrate your company’s successes with your business blog by sharing case studies, milestones, and more. It’s a great way to educate readers about what you do, while also offering something they can’t get anywhere else.
Tip #3: Solve Customer Problems
You know what people love? Having their problems solved. Businesses exist because they create solutions. Why not do that with your blog? This is one of the best ways to provide information. And, if someone’s reading your blog, chances are it’s because you have the answers they need. Take a customer’s real problem, solve it, then share about it.
Tip #4: Interview, Interview, Interview!
What’s better than sharing your own knowledge? Sharing knowledge from someone who is smarter or more experienced than you. Start asking to interview the experts in your industry. I bet you’ll be surprised by how easy it actually is. Everyone wants exposure, right? Plus, once you interview a big name, it opens up many more doors of opportunity.
If you ask someone for permission to interview them for your blog, more often than not, they’ll say yes. It makes the interviewee look good; it makes you appear well connected; it provides valuable information to the reader; everyone wins.
Tip #5: It’s Not All About You
I know, crazy, right?! I’m going to go out on a limb and assume that you are not creating the bulk of your industry’s content. That being the case, it’s time you start sharing the best of the best – even if it means sharing a competitor’s content.
When you share other people’s informative content, not only does it strengthen your reputation, but readers will welcome it. After all, they’re coming to your blog to get information, not to listen to you jabbering on from your soapbox. And you never know what sort of networking opportunities open up when you openly share the good of your competitors.
Tip #6: Are You Interested?
This should go without saying, but you’d be surprised how often it happens. If you aren’t interested in the content you’re sharing, no way are your readers going to be interested.
Tip #7: Judge Yourself on Interaction
How is your blog doing with traffic? Comments? Re-tweets? If the answer is “so-so,” then your business blog probably isn’t informative – or you’re just having some serious SEO issues. Generally though, interaction is a good indicator of whether or not your blog is informative.
Start implementing these tips to make your content beam with knowledge and tell us, how do you make your business blog informative?
 
There’s a fine line between having a fun and interesting blog and having an informative blog. Too much interesting content without information, and you’ll never meet your goals with your blog. Too great a focus on information, and, well… you aren’t going to have a readership.But, I believe that it’s possible to combine the two. Creating an informative business blog that is still interesting is definitely one of the more challenging aspects of content marketing, but here are 7 tips to help you do the job:

Tip #1: Be Specific: General is Bad
The more specific your business blog is, the better. That doesn’t mean you should feel limited to just one topic, but you should have an ideal reader in mind that you consider in light of every piece you publish.
It’s okay to focus on niche markets (like the food industry or the real estate industry, etc.), but for the most part, focus on delivering content marketing advice for all types of small businesses.
My point? It’s okay to be ultra-specific from time to time, but you should never be ultra-general.

Tip #2: Personal And In-House Content
No matter what kind of business you run, there’s about a 99.99% chance that someone else is doing nearly the exact same thing. However, you’re still unique because of the people behind your business.
A great way to be informative and interesting is to share in-house content about your business. Celebrate your company’s successes with your business blog by sharing case studies, milestones, and more. It’s a great way to educate readers about what you do, while also offering something they can’t get anywhere else.

Tip #3: Solve Customer Problems
You know what people love? Having their problems solved. Businesses exist because they create solutions. Why not do that with your blog? This is one of the best ways to provide information. And, if someone’s reading your blog, chances are it’s because you have the answers they need. Take a customer’s real problem, solve it, then share about it.

Tip #4: Interview, Interview, Interview!
What’s better than sharing your own knowledge? Sharing knowledge from someone who is smarter or more experienced than you. Start asking to interview the experts in your industry. I bet you’ll be surprised by how easy it actually is. Everyone wants exposure, right? Plus, once you interview a big name, it opens up many more doors of opportunity.
If you ask someone for permission to interview them for your blog, more often than not, they’ll say yes. It makes the interviewee look good; it makes you appear well connected; it provides valuable information to the reader; everyone wins.

Tip #5: It’s Not All About You
I know, crazy, right?! I’m going to go out on a limb and assume that you are not creating the bulk of your industry’s content. That being the case, it’s time you start sharing the best of the best – even if it means sharing a competitor’s content.
When you share other people’s informative content, not only does it strengthen your reputation, but readers will welcome it. After all, they’re coming to your blog to get information, not to listen to you jabbering on from your soapbox. And you never know what sort of networking opportunities open up when you openly share the good of your competitors.

Tip #6: Are You Interested?
This should go without saying, but you’d be surprised how often it happens. If you aren’t interested in the content you’re sharing, no way are your readers going to be interested.

Tip #7: Judge Yourself on Interaction
How is your blog doing with traffic? Comments? Re-tweets? If the answer is “so-so,” then your business blog probably isn’t informative – or you’re just having some serious SEO issues. Generally though, interaction is a good indicator of whether or not your blog is informative.
 
A business blog is a long-term commitment—an investment of time, energy and effort. Before you start blogging, ask yourself these important questions:

Why am I starting a blog?
What do I want to get out of it?
What do I want my audience to get out of it?
Your answers to these questions should prompt you to identify key business goals for your blog.
 
A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.
 
sonikathakur said:
Hello everyone,

I would like to know, How To Make Business Blog Informative ??
Click to expand...

Informative is a complicated word in it's own right. For what's really informative changes according to individual prospective, say a college student looking to write a research article on "Virtual Classroom" will not find a highly informative article named "How to choose a perfect virtual classroom Application for your School", since it's more tailored towards the sales end, but certainly not an so informative as the college kid might feel.

Now the same applies other way around, so what's informative is decided by your target audience, and certainly it's too tough (and not required to) satisfy various different demands for a given topic.

So I guess focusing on your potential customers, understanding their mindsets, and what they are looking for is the first and foremost step towards creating an informative blog.
 
Start implementing these tips to make your content beam with knowledge and tell us, how do you make your business blog informative. Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy.
 
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