Research keywords. When designing a search engine friendly site, carry out the research for keywords. Make effective use of a word tracker. A word tracker is a keyword research tool from which one can find relevant databases that could help one grab the attention of prospective audience. The two main things to remember are competition search and the misspelling search.
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Place keywords strategically . Researching for the keyword is a complex chore, but what holds more complexity is correct placement of researched keywords.
Place keywords in the URL. Inclusion of keywords in the URL of the website is optimal. If you have multiple words that need to be placed in the URL, then appropriately separated dashes should be used.
Focus on areas that register well with search engines, including bold headings, near the top of the page and at the end of the page.
Embed keywords in the anchor text used to describe links, your domain name and title and Meta tags.
Use keywords to create a theme throughout the content on your site. Search engines tend to look for a theme or common topic on a Website in an effort to deliver more relevant results for searchers.
Place your keywords as closely together as possible, while making sure your sentences remain clear.
Ensure a proper keyword density or weight. The greater the percentage of keywords, in relation to other text, the better.
Include Meta and title tags. Some search engines still use Meta Keyword, Meta Description and Title tags to catalog and rank Web pages. Be sure to place a title tag at the top of each page to identify the document's overall content. You should also write an accurate Meta description tag. Don't neglect to include a Meta keyword tag to reveal the most important keywords for each page to search engine spiders.
Keep your content updated. This lets search engines know the content on your site isn't stale, plus it will keep your site appealing to visitors looking for the latest information.