If you want to increase traffic on website then you have work on some factor which is important for online marketing.all are given bellow:
Posting on social media related to our business: target exact audience and location
Paid marketing
SEO
( implement on on-page and off-page seo)
publish fresh and unique content for website
Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.