On-Page Factors
- Include your keyword in the H1 Title tags
- Include your keyword in the first and last sentence of your web page
- Include your keyword in the title of the web page
- Include your keyword throughout the web page - but don't over do it because it will look spammy
- Create inner page links to other pages within your site with different variations of your keyword
Off-Page Factors
- Create links from video sites (youtube; metacafe, vimeo, dailymotion etc.)
- Create links from press release sites (prweb, pressexposure, sbwire, prfriend, etc.)
- Create links from article directory sites (ezinearticles, articlealley, articlebase, buzzle)
- Create links from Web 2.0 sites (squidoo, weebly, tumblr, livejournal, wetpaint, zimbio, gather, jimbo, tripod, etc.)