Here's what you need to do in order to get more traffic and leads:
1. Research your target audience. The first step to the process is to find out who your target audience is. What do they need help with? How can you help them solve their problems? You need to figure out what people are purchasing online. That way, you will be able to more effectively target their needs. To get more traffic and leads, you need to think about what these people really want. Once you have conducted some basic research, you can move on to the next step.
2. Pick some targeted keywords. Now that you know who your target audience is, you'll need to target the keywords they use to find things on Google. To do this, I suggest that you use the Google keyword suggestion tool. You can find it by typing in the keyword "keyword suggestion tool." Now, conduct some basic research into the keywords these people would use.
3. Use article marketing. Write simple "how-to" articles to position yourself in-front of your potential prospects. Make sure that you use your target keyword in the article title, article body, and article conclusion. Also, you'll want to create a compelling call to action phrase at the end of the article. This will ensure that you get more traffic and leads to your business by increasing the amount of clicks that come through to your website.
4. Facebook marketing. Once you have created a unique article, I suggest that you use Facebook to promote your articles. This will make it easier to increase your exposure. Keep in mind that you will want to promote your articles at least once a day on this website. People like good content, give them the link to your article and let the content do its job. Surely you can get more traffic and leads if you follow these steps.