How to Decrease Bounce Rate for any Website?

I think it will require checking the site structure (categories maybe too complicated or have too few content), the page loading speed (too low loading speed can cause audiences leaving the site), and the content including internal links (is it too much internal links, or the links aren't relevant).
If the page is online shop then I don't think the bounce rate will be that much impact, but blog or newspapers site will be different.

I agree with this, in some many cases, the bounce rate has much relation with the quality of your content. Then you need to review again almost your articles on the website and find out which exit page that you have a lot of drop traffic, try to optimize some and I think you will get the better rate.

Good luck to you,
 
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