How much social media optimization helps in Gain Google Ranking ?

Social media and SEO are not linked. Driving traffic to your website via social media is well worth the effort but it does not help your websites organic SEO ranking
 
You can drive traffic to your main site through the social media. It's like bringing your content to them, and not just waiting for organic search ranks to get you visits.
 
Social media optimization helps to promote your website in social networking websites and generate traffic from them. They do not help to increase keyword ranking in search engines. They are only responsible to build traffic and make your website popular over social networking websites.
 
In my opinion, Social media helps to promote your website in social networks. It can generate traffic for your website but can't improve your website keyword ranking.
 
Pillars and tuanithd social media backlinks are worthless as they are all no-follow links. Check the anchor text its true!
 
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