How many types of SEO

There are two types of SEO:
- White Hat SEO: White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.
- Black Hat SEO: Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
 
Search Engine Optimization uses two types technique for web site ranking, 1) on page 2) off page
On page is process of effort that we take in defining keyword, Meta tags, content duplication, domain, title etc which have to follow while developing site.
Off page is process of effort that we take in marketing our i.e. bringing maximum follower to site using marketing technique, blog posting, forum posting, classified, article posting, social networking.
 
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