The goal of this article is to make keyword research easy and accessible. There are lots of articles that dive deep into using Google tools for keyword research, and advanced keyword research techniques — this is not one of them.
This article goes back to basics to elaborate on six central pillars of keyword research, including:
1) Getting started with a brainstorm list
2) Acknowledging that you need a keyword research tool
3) Refining your list using suggested keyword phrases from an analysis tool
4) Verifying keyword phrase relevance
5) Looking at search volume to determine consumer demand
6) Analyzing the competitive space to make sure you and the searcher think the keywords mean the same things, and to decide if the space is too competitive.