How do we measure SERP features' impact on CTR?

Here are some points that highlight their importance: they enhance visibility, build trust through rich elements like reviews, and drive more traffic via features like snippets, local packs, and sitelinks.

Featured Snippets: These appear at the top of search results and provide direct answers, significantly increasing visibility and CTR.
People Also Ask (PAA): This interactive feature draws user attention and can drive additional clicks if your content answers follow-up questions.
Sitelinks: Internal links displayed under your main result help users navigate directly to relevant pages, improving CTR.
Knowledge Panels: While more common for brands and entities, they boost credibility and clicks through brand visibility.
Star Ratings (Review Snippets): Displaying ratings can make your listing stand out, encouraging more clicks from interested users.
Video Thumbnails: Eye-catching and informative, video-rich snippets often outperform text-based results in CTR.
Image Packs: Optimized images may appear in image packs, drawing visual interest and traffic.
Local Packs: For location-based searches, appearing in local packs can drive significant traffic to business websites.

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