How can we do Seo without content

Before we dive into some SEO techniques that can help you get that much needed search traffic, we need to address this question:

"Why would people link to/share/talk about my site?"

Everybody's answer these days seems to be "compelling content." We're arguing that this isn't a necessity by any means. Still, Google is obviously looking for editorial links, and a website with just a company backstory, a sales pitch, and driving directions isn't going to earn many of those.

So what do you do instead of content?

You look at the most successful sites on the web, and you realize that most of them aren't really content sites either. They're:

Utilities
Communities
Games
 
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