Facebook Marketing Strategy For Small Business

eyecold · Oct 18, 2012

What can be a good Strategy to be successful on Facebook. We are a small business and sell used cars. Our competitors are getting much business through Facebook but till now we are not successful in achieving any success on Facebook front. We haven't really worked hard to achieve success on Facebook but now we are poised to bring more efforts in marketing through Facebook. So here are the questions which we have in mind
1. How should we start working on Facebook. Is it all about making more fans or is it some thing else.
2. We don't have a facebook page yet how we would make our Facebook page in a professional manner and do we need a professional for this or can we do it ourselves.
3. After doing the above two tasks we would also like to integrate facebook activities on our website pages how would we do this.

The points that i just wrote are in my mind and there may be many things which are missing In my Facebook Marketing Strategy. Please remember that we are a small business so we cannot hire services of another company. Any guidance would be much appreciated.

Michael · Feb 6, 2013

Create a Fanpage or Business page on Facebook.
Post images of cars.
Make more friends and groups there
Share posts to get likes.
Share link of Used car pages to get more visitors.

houck · Mar 7, 2013

Get your customer to like you on facebook for discounts to start getting people onto it, then post good content and updates to keep people informed and don't make it look like a sales page.

purplesea · Mar 21, 2013

As the previous posters have stated, it is quite possible for you to achieve plenty traffic on Facebook. It is quite possible to do it yourself, also. More fans will mean even more fans when you're working with Facebook. Best of luck to ya!

Prince25 · Aug 8, 2013

Get your customer to like you on facebook for discounts to start getting people onto it, then post good content and updates to keep people informed and don't make it look like a sales page.

easypr · Oct 12, 2013

I agree with houck for discount option, business use this techniques to increase their social influences, so you also use this type of techniques. But first of all you need to create FB page and add like option in your website, with discount message ( if you like our page, you get so and so discount on new purchase). Also if you have targeted you business in particular geo-location ( country, state or city), then in facebook, their is a lot of groups ( geo-location), you can add this groups and promote your business on their. In these groups allmost all local people join these and you get good business form their.

Coute Guy · Oct 12, 2013

in my opinions profile followers and page likes and gruop sharing is helping to our marketing strategy

dombowkett · Nov 9, 2022

You can share your post over Facebook with website URL, to attract max users.

somnathji · Sep 13, 2023

ava · Oct 13, 2023

I believe that Facebook has been losing its importance lately. Especially among younger Internet users. People around the age of 20 don't use Facebook.

JanviArora · Apr 18, 2024

eyecold said:
What can be a good Strategy to be successful on Facebook. We are a small business and sell used cars. Our competitors are getting much business through Facebook but till now we are not successful in achieving any success on Facebook front. We haven't really worked hard to achieve success on Facebook but now we are poised to bring more efforts in marketing through Facebook. So here are the questions which we have in mind
1. How should we start working on Facebook. Is it all about making more fans or is it some thing else.
2. We don't have a facebook page yet how we would make our Facebook page in a professional manner and do we need a professional for this or can we do it ourselves.
3. After doing the above two tasks we would also like to integrate facebook activities on our website pages how would we do this.

The points that i just wrote are in my mind and there may be many things which are missing In my Facebook Marketing Strategy. Please remember that we are a small business so we cannot hire services of another company. Any guidance would be much appreciated.

Here's a step-by-step guide to help you get started with a successful Facebook marketing strategy for your small business:

Set Clear Goals: Define what you want to achieve with your Facebook marketing efforts. Is it to increase brand awareness, drive website traffic, generate leads, or increase sales? Having clear goals will help you focus your efforts.
Create a Facebook Page: To create a professional Facebook page for your business, go to facebook.com/pages/create and follow the prompts. Make sure to fill out all the relevant information, such as your business name, address, contact information, and a brief description of your business. You can also add a profile picture and cover photo that represent your brand.
Content Strategy: Develop a content strategy that resonates with your target audience. Share engaging posts, such as car tips, maintenance advice, customer testimonials, and behind-the-scenes looks at your dealership. Use a mix of photos, videos, and text to keep your audience interested.
Engage with Your Audience: Respond to comments and messages promptly. Engaging with your audience shows that you care about their feedback and helps build a loyal customer base.
Facebook Advertising: Consider using Facebook ads to reach a larger audience. You can create targeted ads based on demographics, interests, and behaviors to reach potential car buyers in your area.
Integrate Facebook on Your Website: To integrate Facebook activities on your website, you can add social media buttons that link to your Facebook page. You can also embed Facebook posts or widgets on your website to showcase your Facebook content.
Monitor and Analyze: Use Facebook Insights to track the performance of your posts and ads. Monitor key metrics such as reach, engagement, and conversions to see what's working and what's not. Use this data to refine your strategy and improve your results over time.
Stay Consistent: Consistency is key in Facebook marketing. Post regularly and stay active on your page to keep your audience engaged.

By following these steps and staying committed to your Facebook marketing efforts, you can increase your visibility, attract more customers, and grow your business effectively on Facebook.

Facebook Marketing Strategy For Small Business

eyecold

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Michael

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houck

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purplesea

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Prince25

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easypr

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Coute Guy

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dombowkett

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somnathji

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ava

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JanviArora

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