Gaining new customers can be hard, especially if you’re not being found by search engines. And, with 44% of online shoppers beginning their search with a search engine, you’re going to want to hop on the SEO bandwagon. Why? Well, according to the U.S. Department of Commerce, e-commerce sales in 2015 were $341.7 billion for the year. That’s a 14.6% increase compared to 2014s $298.3 billion. The report went on further to note that online sales were 7.3% of total retail sales in 2015, versus 6.4% in 2014.