Difference between SEO and SMM ?

SEO stands for search engine optimization. It's a process improving the ranking of a website in a search engine. While SMO stands for social media optimization. It uses social media to increase traffic to a website.
 
SEO - search engine optimization.
It is organic seo .

SMM - social media marketing or social media optimmization.
It is paid seo.
 
Search Engine Optimization (SEO) is a series of tactics aimed at increasing your website’s visibility in search engine results – essentially, improving your chances of being found when patients are searching for the treatments and services you offer. A combination of on-site and off-site factors, the goal of any SEO campaign is to drive high-quality traffic to your website, outrank the competition and win new patients.

Search engine marketing - Also known as sponsored listings, Search Engine Marketing (SEM) involves the placement of targeted advertisements in a user's search engine results. Based on a bidding system, your paid ads will be only visible to users who meet certain location and demographic criteria. Because you only pay when visitors click on your ad, SEM advertising is one of today's most efficient marketing strategies.

Social Media Marketing (SMM) is an important way for medical practices to reach their current as well as potential patients. Having an active social media presence has become an invaluable part of expanding your reach and establishing trust on the Web. An active Facebook, Twitter and Google+ allows you to build your own reputation and brand, establishing a relationship with patients and setting your practice apart from the competition.
 
SEO stand for search engine optimizing, it's a organic way to increase your website ranking.
SMM stand for social media marketing, it's a paid service where you promote your website on social websites..
 
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