Difference between SEO and SEM

The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).

It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.
 
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.
 
SEO is search engine optimisation and SEM is searcfrom SEO is used to rank the website in search engines while SEM is used for marketing.
 
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