Difference between PPC & SEO?

Difference between PPC & SEO

SEO stands for search engine optimization. SEO is very important for online businesses and generate more traffic for any website will come from the search engines. The biggest search engine is undoubtedly Google, which garners more than 400 million searches per day, hence, most SEO campaigns target this specific search engine.

Pay-per-click is a campaign that is used for marketing advertising on search engine results pages. Popular PPC systems include Google AdWords, Facebook’s advertising and Yahoo Advertising platform. Niche-specific PPC systems also abound.
 
PPC is a type of affiliate marketing. Here marketer aims at receiving money from the actions to their websites attained by the visitors clicks, lead and impressions. This is different from SEO because PPC involves investing money. PPC is helpful for the companies who aim to drive more traffic and ROI within a short duration.
SEO is the best way to promote website and drive traffic though it take long time. Organic results are achieved using SEO techniques like quality content, backlinks and link exchange.
 
The difference between PPC & SEO:

Pay-per-click is campaign is run by Google Adwords, search engine provides you real time environment for checking your business models in real time by giving sudden traffic. It is time taking to learn how to target audience, keywords research analysis according to people niche and track your competitor.

Search Engine Optimiztion (SEO) is techniques and tactics in improving ranking on search engine result page (SERP) and mold audience to visit a specific website.
 
Back
Top