sadianisar
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What is the difference between Digital Marketing and Internet Marketing?
The channels that make up online promotion include: Web sites, Social networking platforms, Banner placement, promotion via email, mobile promotion, SEO, pay per click campaigns, Web TV, SMS, advertisements and anything else with searching for foundation. Online promotion is a subset of online promotion.
The channels that make up online promotion include: Web sites, Social networking platforms, Banner placement, promotion via email, mobile promotion, SEO, pay per click campaigns, Web TV, SMS, advertisements and anything else with searching for foundation. Online promotion is a subset of online promotion.
The difference between these two terms is in the type of marketing techniques used. Digital Marketing could be defined as the means of marketing using digital channels, devices and platforms regardless of whether they are online or not. Digital marketing uses all the channels available in the digital media to get information to customers, and it does not limit itself to the Internet. Examples of digital marketing media channels may include marketing via sms text messages, podcasts
and mobile applications. For instance an iphone app may work independently
after it has been downloaded, thus this kind of media channel is considered as
digital marketing.
Whereas internet marketing refers to marketing using channels that require a real time live internet connection. Internet marketing, although using the digital
Internet, focuses on every means of getting information to potential customers
about products and services a merchant is offering, using only the internet. Internet marketing enhances the term digital, therefore it is a sub-set of digital
marketing. For instance, marketing via social ads on Facebook is considered as
internet marketing technique, as you cannot access Facebook offline.