Cross link building?

link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
 
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Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank.
 
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