cpc and ctr

-CPC stands for Cost Per Click. This is how much you would pay the advertising network every time a visitor clicks on your ad. The CPC can vary based upon your product and your market. Among other factors, the more competition there is in your market, the higher you will probably end up paying.
-CTR stands for Click-Through Rate. This is the percentage rate at which people click on your ad. If your banner ad is seen by 100 people but clicked by one person, your CTR is 1%.

The CTR percentage is calculated by this formula: (Number of Clicks / Number of impressions) x 100
 
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CPC is a term referring to the amount paid for each click on your ad. CPC stands for the phrase Cost Per Click, it just means that other forms of advertising websites and will be charged when someone clicks on your site through advertisements.
CTR (Click Through Rate) is the rate of click on the website link. CTR is considered an indicator of quite important in SEO, and of a certain advertising campaign, such as advertising facebook Main Page Web access for advertisers.
 
CTR stands for Click-Through Rate. This is the percentage rate at which people click on your ad.

CPC stands for Cost Per Click- Amount you paid on a click for your ad.
 
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