cpc and ctr

CPC
CPC stands for Cost Per Click. This is how much you would pay the advertising network every time a visitor clicks on your ad. The CPC can vary based upon your product and your market. Among other factors, the more competition there is in your market, the higher you will probably end up paying.

CTR
CTR stands for Click-Through Rate. This is the percentage rate at which people click on your ad. If your banner ad is seen by 100 people but clicked by one person, your CTR is 1%.

The CTR percentage is calculated by this formula: (Number of Clicks / Number of impressions) x 100
 
CTR is a key measure of the performance of your Campaign and Ad Groups. CTR is the number of Clicks an Ad receives divided by the number of times the Ad is shown (Impressions) expressed as a percentage.

CPC is the average amount that you have been charged for each click.This is the total cost for clicks in a time period divided by the number of clicks in that period. This is different to the Max Cost Per Click (Max CPC), which is the maximum amount that you are prepared to pay for a click.
 
CPC (Cost Per Click) – The cost or cost-equivalent paid per click through from an online advertisement to the advertiser's destination.
CTR (Click Through Rate) - The percentage of visitors that click-through an ad impression/link compared to the total number of visitors that viewed the ad impression/link.
 
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CPC refer to a cost (payment) associated with each click on the advertisement to the target page. CPC now become the variable cost in terms of generating the number of people exposed to the target page (this number is based on the CTR from the host vehicle), the number of leads generated (CPL) or the number of sales (CPS).
 
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CTR (Click through Rate) When CPM and CPC indicate the cost of advertising, CTR measures its efficiency. The number of clicks can be skewed by the number of impressions: an ad that is published more times will have more chances of getting clicks.
 
CPC means Cost Per Click. This is how much you would pay the ad-network or website every time a visitor clicks on your banner. CPC rates can be as high as $3 per click or as little as 5 cents per click. It depends on your product and your market – amongst other factors, the more competition there is – the higher you will probably end up paying as you compete with competitors.

CTR is Click Through Rate. This is the percentage rate at which people click on your ad banner. If your banner ad is seen by 100 people but clicked by one person – then it’s CTR is 1% or .01
 
CPC is cost per click and CTR is click through rate, they both can not be compared to each other when it comes to lead generation. Actually CPC is nothing, but its avg. CPC which means the actual click cost and that can be decided by one of the factor that is CTR (rate at which ad gets clicked upon total number of impression). You can decrease your avg. CPC value, if you accumulate good CTR as it is one of the most important factor that decides quality score
 
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