Content personalization today

[danielha220]

Lately I’ve been thinking a lot about content personalization. A few weeks ago I signed up for a newsletter from a small SaaS company, and instead of the usual generic “Dear user” emails, I started getting messages that actually referenced my role and even the tools I use daily. It didn’t feel creepy, just surprisingly relevant. It made me wonder — where’s the line between helpful personalization and too much? Are we getting better at using data responsibly, or just better at disguising marketing as “care”? I’m curious how you all feel about it today.

 

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