Can Facebook play an important role in growing your business?

Yes of course at this stage Facebook has a massive amount of users who are all reachable fairly cheaply via their paid advertising. Now your conversion may not come from Facebook itself but you can steer thousands of people towards your brand or website with well-targeted advertising. There are however in my experience niched that do well on Facebook and others that don't.
Facebook can create brand awareness, it can reach a targeted audience, and indirectly increase your google rankings, so if you have a website that's reletivley good at converting users then Facebook can do ALOT of good for your business.
 
Sure, it can. There are millions of people who use Facebook so there is a huge market you can target on this massively popular social networking website.
 
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