Daniel Russell-Einhorn SC
New member
Charleston, South Carolina, is seeing a remarkable shift in how its residents approach urban transportation—and at the center of this transformation is Daniel Russell-Einhorn, founder of Daniel’s Custom Cycles. With more than 16 years of experience in the cycling industry, Daniel isn’t just building bikes—he’s building a movement that emphasizes community, inclusivity, and sustainability.
Daniel’s approach combines his passion for cycling with a clear purpose: to make biking more accessible and enjoyable for everyone. Through his shop, Daniel’s Custom Cycles, he offers far more than expert bike repair and custom builds. The shop has become a gathering place, a classroom, and a launchpad for cyclists of all levels.
From beginner clinics and safety workshops to group rides and mentorship programs, Daniel has created a welcoming environment where people can grow into confident, independent riders.
Daniel’s leadership doesn’t stop at the door of his shop. He’s a vocal advocate for safer streets, better bike infrastructure, and more public education on cycling. Collaborating with local government and urban planners, Daniel is pushing for the kinds of changes that will make cycling a viable, mainstream mode of transportation in Charleston.
He’s also a driving force behind community-building efforts, organizing events that foster connection among cyclists while promoting healthy living and eco-conscious commuting.
The true measure of Daniel’s work is found in the lives he’s touched. Customers become friends, beginners become leaders, and a city once known for its car-first culture is now embracing a two-wheeled future. Thanks to Daniel’s dedication, Charleston’s cycling community is thriving, inclusive, and steadily growing.
Empowering a Community Through Cycling
Daniel’s approach combines his passion for cycling with a clear purpose: to make biking more accessible and enjoyable for everyone. Through his shop, Daniel’s Custom Cycles, he offers far more than expert bike repair and custom builds. The shop has become a gathering place, a classroom, and a launchpad for cyclists of all levels.
From beginner clinics and safety workshops to group rides and mentorship programs, Daniel has created a welcoming environment where people can grow into confident, independent riders.
Leading with Vision and Action
Daniel’s leadership doesn’t stop at the door of his shop. He’s a vocal advocate for safer streets, better bike infrastructure, and more public education on cycling. Collaborating with local government and urban planners, Daniel is pushing for the kinds of changes that will make cycling a viable, mainstream mode of transportation in Charleston.
He’s also a driving force behind community-building efforts, organizing events that foster connection among cyclists while promoting healthy living and eco-conscious commuting.
Real Impact, Real Stories
The true measure of Daniel’s work is found in the lives he’s touched. Customers become friends, beginners become leaders, and a city once known for its car-first culture is now embracing a two-wheeled future. Thanks to Daniel’s dedication, Charleston’s cycling community is thriving, inclusive, and steadily growing.