Broad Match Keyword

M

Michael

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A keyword matching method in which an ad is matched with searches that are similar to the specified keywords. These keywords are not in exact match words category.
 
Broad Match is one of three keyword match types on Google and Bing's paid search programs. The other two are Phrase Match and Exact Match. Exact Match is the easiest of the bunch, it simply means the keyword phrase as is, in the exact order, with no additional words within, before or after. Phrase match is similar, but can include some words before or after the phrase, which still must be in the same order. Broad Match is the most general of the bunch, and allows Google to match semantically similar keyword phrases.
 
Broad match keywords are great when you're trying to get a lot of traffic for a variety of keywords. With SEO, it can be hard to rank well for every keyword scenario and thats where PPC campaigns come in.
 
This is the default option. When to keyword match type, just a user searches on those keywords that are relevant grammatical forms, synonyms and related words with the keywords that you set, your ad may appear give. If your ad group contains keywords: google adwords, your ad can afford to appear when a search query from a user's containing from adwords google and, in any characters, and there possibly along with other terms. .
 
It's called "broad" because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword. Google defines broad match. That related keyword is known as broad match keyword.
 
Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations.
 
Broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. It's called "broad" because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.
 
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