Benefit of the PPC?

In general, search engines don’t charge anything to insert a PPC advertisement. There’s no fee to set up an account and you only pay each time someone actually clicks on your ad. It’s like joining a gym and only paying for each pound you lose – who wouldn’t go for that?
 
1.Small initial investment
2.Set your own budget
3.PPC advertising levels the playing field
4.Instant gratification
5.Real-time “trackability”
6. National exposure
7.Increase local visibility
 
PPC means pay per click the benefits of it is you can get more targeted traffic ..like is you want your ad to be displayed on new york in usa then you can do that. you can also define your budget that how much you want to spend on your campaign
 
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