There are a few different sides to SEO; there’s a qualitative side to SEO—the quality of your content and the strength of your link profile factor into how your domain ranks in search engines, but this is a somewhat subjective process.
The fact is, even seasoned SEO professionals can make these mistakes. So watch out for them in your own campaign regardless of how experienced you are:
1. Sub-optimal title tags and descriptions
2. Duplicate content
3. ‘Over-optimizing’ keyword usage
4. Focusing on quantity over quality content
5. Allowing your sitemap to become obsolete
6. Neglecting Google’s diagnostic tools
7. Failing to scale the strategy