What are the Factors which affect Quality Score?

[Astrologer Mahendhar]

What are the Factors which affect Quality Score?


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[RH-Calvin]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

 

[dombowkett]

Website backlinks & content both terms effect quality score.