Why use Google Ad Words?

1. Google Ads is highly scalable, which is why some business spend millions of dollars a year on Google Ads advertising.
2. Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable, and Google Ads PPC is one of the most measurable of online channels.
3. Google Ads provides tons of options so you can customize your campaigns and ads to your particular needs, hyper-targeting the audiences you most want to reach.
4. Paid search traffic converts better than organic traffic – with conversion rates up to two times higher.
 
Google adword is a highly preferred online marketing tool these days, with large preference by big and small businesses, because of its high consumer reach or more specifically, its high targeted consumer reach. Google adwords make sure that your ad reaches to the right audience and you pay only for the effective impressions.
 
Top reasons why to use Adwords when ranked #1:

1. Some people will click the first thing they see on top that is relevant, which may be a paid search ad

2. Paid search ads give wider flexibility to change the message and landing pages whenever you want to continuously test and optimize

3. Client probably doesn't rank #1 for all related keywords so Adwords gives the flexibility to cast a wider net and cover all those keywords he does not rank for and get incremental traffic

4. If profitable, why not? Maximize your real estate on the Google page and increase exposure both for branding and results

5. Adwords has remarketing which can be used to follow visitors to the site around the internet with relevant messaging - not a SEO feature.
 
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