Why social signals are very important?

Social signals are ranking factor. These effect your ranking indirectly by boosting your link building and social sharing but doesn't have any direct impact on search engine ranking algorithm.
These are ranking positive factor:
Number of people that like your brand on Facebook
Number of Facebook shares
Number of Twitter followers
Number of tweets mentioning your brand name or including a link to your website
Number of people that “have you in their circles” (Google+)
Increased inbound links and citations due to improved online visibility/brand awareness
Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers
Decreased bounce rate, higher time on site, and more repeat visitors to your website

Apply these to get more social signals:

Onsite elements include:

Share buttons (like, recommend, tweet, bookmark, etc.)
Connect buttons (Like a Facebook page, Follow on Twitter, Follow on LinkedIn, etc.)
A blog
Offsite elements include:

Facebook page
Twitter account
LinkedIn company page
Pinterest account
Youtube account
Guest blog posting
Other social media platforms
 
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The fact remains that social signals won't do any affect on ranking, it just that social signals usually influences individual in significant ways. Now, everyone has a choice to make use of these, particularly if you want to connect and share your service/product. Definitely, it's a way to introduce your brand, and be viral to be talked about.
 
The fact remains that social signals won't do any affect on ranking, it just that social signals usually influences individual in significant ways. Now, everyone has a choice to make use of these, particularly if you want to connect and share your service/product. Definitely, it's a way to introduce your brand, and be viral to be talked about.

Agreed with you Rallystone. Social signals are not increase the ranking but through this you can increase the traffic, It's also plays the important role to make brand.
 
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