Why SEO is so important?

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is essential because: ... Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust.
 
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is essential because,Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust.
 
SEO is important as it helps to build your website presence in search engines. The process builds your online reputation and helps to gain more traffic to your website. This in turn benefits your online business and generates more sales.
 
SEO is one of the most misunderstood and misinterpreted terms in the world of marketing.
Importants of seo are:
-Optimal Potential for Conversion:Internet marketing, including SEO, attracts people who are already looking for your product or service. You don’t have to scream, dance, or wear cool clothes to gain an audience; they are already convinced of their need which is why they went searching in the first place.
-Optimal Exposure for Brand Awareness:As stated in point #2, people unconsciously trust search engine results. If Dave’s Donuts is #1, then Dave’s serves the best donuts.
 
In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.
 
Just think when in offline market customer looks for a shop or brand to buy or purchase his or her desire products. But when it comes online, consumers do look for product not for shop. so, if they find you by searching their desired product or service, there is 70% assurance of convert them into sales.
This the fact of online or web marketing. so the basic concept is
""A business should be found by searching what it is providing to the market, product or service"".
To be found on search, a business need to be optimized for the search engine with keywords that related to the business.
Before explore on it let me emphasis on a common fact that did you ever been explore on the 2nd page of search engine result page? 99% will say no and the 1% who did for web research purpose if they might have.
This is because search engine gives us the most relevant result on the first page that we want. So how does it come?
Here comes the word SEO, Search engine optimization, So, by optimizing on SERP you will be visible to users and make them to land on your website for your specific Keywords or searching keywords.
Otherwise a bunch of good content won’t be worth if you do not optimize your website to be found on search."
 
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