Why Is Search Engine Marketing Important..?

SEO strategy of choice right now is a method of search engine marketing and print media marketing that has been around for years. Content marketing has certainly become the king of internet marketing, is something that is gaining an increasing amount of attention because of the positive impact that it can have on your search engine optimization.
 
Hi,

Yes, SEM is important for marketing!


SEM is the process of gaining visibility, exposure, and web traffic from search engines through paid and organic efforts.

The two key pillars of search engine marketing are SEO & PPC.

SEO, Or search engine optimization, is essentially organic or free traffic, while PPC, or Paid Per Click, its just the act of buying traffic through listings — AKA, advertising.

Why is Search Engine Marketing Important?

SEM is highly important due to the fact that this is the only channel that is considered a “Pull” medium.
Why?
Because you are pulling people into your website. This is the only channel where users come looking for immediate answers, and typically the “best” answer wins. In other words, this is the first and sometimes the last point of contact for a given user. So it is a highly important channel!

Now, a “Push” medium is all other channels where you can push content, videos, ads, images, etc… to users. Pretty much traditional advertising.

While push and pull mediums are completely opposite and serve different purposes, they work extremely well when combined together.


search engine marketing services India | Digital Marketing Agency India
 
Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results".
 
Search Engine Marketing is the process of generating website traffic by acquiring ads on search engines. Search engine marketing or SEM is one of the most efficient ways to grow your business in an increasingly competitive marketplace. Search engine marketing is the most efficient way to advertise your products and increase your business
 
Back
Top