Hi,
Yes, SEM is important for marketing!
SEM is the process of gaining visibility, exposure, and web traffic from search engines through paid and organic efforts.
The two key pillars of search engine marketing are SEO & PPC.
SEO, Or search engine optimization, is essentially organic or free traffic, while PPC, or Paid Per Click, its just the act of buying traffic through listings — AKA, advertising.
Why is Search Engine Marketing Important?
SEM is highly important due to the fact that
this is the only channel that is considered a “Pull” medium.
Why?
Because you are pulling people into your website. This is the only channel where users come looking for immediate answers, and typically the “best” answer wins. In other words, this is the first and sometimes the last point of contact for a given user. So it is a highly important channel!
Now, a “Push” medium is all other channels where you can push content, videos, ads, images, etc… to users. Pretty much traditional advertising.
While push and pull mediums are completely opposite and serve different purposes, they work extremely well when combined together.
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