Why is anchor text important to SEO?

Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I really like to go to this store," "this store" is anchor text for the link. Used as key indicators for identifying the topics of the pages they're about to go.
 
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.
 
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