Why Google hates the paid link building?

[JeniAnderson]

Why Google hates the paid link building?

 

[Ritesh Jha]

who told google hates paid links? if your link is quality, google love it.

 

[rohitnagpure336]

who told google hates paid links? if your link is quality, google love it.

I also hear Search engine / Google not like paid links.

 

[umesh11]

Google want good quality link or backlinks even if paid or free links.

 

[adilkhan]

Google not hates paid links but that links quality links only.

 

[giftjaipurseo]

Yes, Google want quality link weather it is paid or free. But if you have spam low quality paid link then google will punish you for this.

 

[pixelpi]

you need stay away from google when buying link.

 

[SEONinja]

Google doesn't like it because they see it as a way that people are playing the system, especially since links are used in it's ranking factors. They see it as buying your way to the top of the rankings, instead of earning it by providing great content that is useful/helpful/valuable to site visitors.

 

[Ritesh Jha]

I also hear Search engine / Google not like paid links.

Do you see ever any factor to identify paid or free links?

 

[iambhevendra]

Because it doesn't create too much quality Backlink to the website that will be useful to the improve the ranking the website. if the paid backlink generate quality backlink the google will be happy to that work.