Some of his pages do well and show in the first page, but there's one that's puzzling me. It's the most honest and complete review there is for a certain ebook. The actual article is about a year old, and is ranking in page 5 for its main keywords! It doesn't have many links, but there are a few natural ones, mostly nofollow.
In this situation we have to check so many factors like the page's Content, its quality. Few factors which you need to keep in mind are-
Step 1: Find out where you’re ranking.
Step 2: Put in a quick call to Google
Step 3. Build your site’s authority