Google Adwords is basically a way of using search engine advertising to generate clicks to your website rather than earning those clicks organically. It has various benefits, which makes it an ideal platform where businesses spend millions each year to promote their products.
1. Google Adwords provides measurable results, which means that you can constantly check how much money you spend on an ad and how much result it generates.
2. With Google Adwords, you have the option to easily modify your ad
3. It is faster than SEO
4. Adwords can be targeted to a specific set of audience.
5. Adwords traffic has more conversion rate as compared to organic traffic, since these are directed straight towards the targeted audience.