SEO works better for me as it helps to rank my website higher in search engines. The various on page and off page processes help to maintain my online reputation in Google.
Both work for me, however SEO is better and free approach to win yet it needs diligent work and persistence. PPC gives moment comes about, so according to the spending we can run it whenever, in the event that we get benefit then the procedure is going on process else we stop PPC.