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Which social media platforms are you best at using and why?
- Thread starter riprook7
- Start date
adityapradhan
New member
LinkedIn can work very well for B2B
Twitter has seen success for games and ecommerce (it suffers from a lack of targeting options vis a vis Facebook)
Instagram (which benefits from FB targeting) works well for visual products. (Prob not your first port of call if you're flogging credit cards)
Snapchat's younger audience is a significant differentiator and in my opinion will gain them plenty of ad dollars in the months and years to come.
There's a lot more that could be said here, and much of this is necessarily over-simplified but hopefully it helps as a little intro.
Twitter has seen success for games and ecommerce (it suffers from a lack of targeting options vis a vis Facebook)
Instagram (which benefits from FB targeting) works well for visual products. (Prob not your first port of call if you're flogging credit cards)
Snapchat's younger audience is a significant differentiator and in my opinion will gain them plenty of ad dollars in the months and years to come.
There's a lot more that could be said here, and much of this is necessarily over-simplified but hopefully it helps as a little intro.
ShreyaKoushik23
New member
Facebook & Pinterest both are the famous social networking sites and in the past few years, Facebook & Pinterest becomes the great marketing tool, especially for online business marketing purpose. Facebook & Pinterest, both provides many benefits such as Traffic, Website’s visibility, Communication channel, Unpaid advertisement, Ease of a target, Sharing quick updates, Close relationship with customers, Quick Popularity.
anjalisha0202
New member
he place to begin is with a full comprehension of the most broadly utilized social stages, their novel reason, and regardless of whether your business will have the capacity to achieve its intended interest group.
Facebook, Twitter and Pinterest all pattern exceptionally with little and medium-sized entrepreneurs. With the best volume of clients every month, these stages permit you to construct a taking after, showcase new items, and here and there go about as an arm of client administration.
Facebook, Twitter and Pinterest all pattern exceptionally with little and medium-sized entrepreneurs. With the best volume of clients every month, these stages permit you to construct a taking after, showcase new items, and here and there go about as an arm of client administration.
matthewseric037
New member
Every social media website have its own importance like LinkedIn is popular between professional.
pablohunt2812
New member
Whether you're just starting out or are looking to expand your social presence, there are quite a few routes you can take. Many fall into the trap of trying to tackle every social network at once and wind up spreading their efforts too thin. Especially for small business owners, who are likely already wearing many others hats, using your time efficiently on social media is crucial.
So, what platforms should you be focusing on? In order to properly determine the answer, you first need to ask yourself two questions.
What kind of business are you? A jeweler is going to have a much different target audience than a hardware store or dental office. Different demographics have different frequencies on the various platforms and this will affect your social strategy. Also, consider your intended brand voice because each platform lends itself to a particular style of communication.
Additionally, it's also important to consider what your businesses' overall goals are before you begin investing time in social media. One of the biggest mistakes we see a lot of small businesses make on social is to move forward without any real plan in place. Determining the objectives of your marketing efforts helps you decide which platforms to focus on because each platform can best be used for different purposes. Are you trying to grow awareness for your brand online? Are you trying to promote specific offers/sales? Trying to drive followers to your physical location?
Facebook
Let's begin with the social media juggernaut, Facebook. By now, it is almost assumed that everyone has a Facebook profile. More important for you, it is also assumed that all businesses are now on Facebook. Maintaining an active presence on the platform is vital because its currently the most ubiquitous social network with over 1.5 billion users. Facebook has powerful advertising capabilities built right into the platform with the ability to create custom audiences and target by interests and demographics.
So, what platforms should you be focusing on? In order to properly determine the answer, you first need to ask yourself two questions.
What kind of business are you? A jeweler is going to have a much different target audience than a hardware store or dental office. Different demographics have different frequencies on the various platforms and this will affect your social strategy. Also, consider your intended brand voice because each platform lends itself to a particular style of communication.
Additionally, it's also important to consider what your businesses' overall goals are before you begin investing time in social media. One of the biggest mistakes we see a lot of small businesses make on social is to move forward without any real plan in place. Determining the objectives of your marketing efforts helps you decide which platforms to focus on because each platform can best be used for different purposes. Are you trying to grow awareness for your brand online? Are you trying to promote specific offers/sales? Trying to drive followers to your physical location?
Let's begin with the social media juggernaut, Facebook. By now, it is almost assumed that everyone has a Facebook profile. More important for you, it is also assumed that all businesses are now on Facebook. Maintaining an active presence on the platform is vital because its currently the most ubiquitous social network with over 1.5 billion users. Facebook has powerful advertising capabilities built right into the platform with the ability to create custom audiences and target by interests and demographics.