SEO and PPC both are effective methods of garnering visitors on the website. But SEO is a process not a project. A good SEO never focuses on quick wins. If you want to achieve higher ranks in organic search results with targeted keywords, then you must give atleast six months to the process. PPC, On the other hand, is all about advertising the targeted keywords. PPC is good for those who are going to sell any services. They can invest on specific keywords to get good sales on the websites.