Which is more important- Building backlinks to a website or building great content?

7 Reasons Content Marketing is Better Than Link Building
1. You Can Measure the Value of Content Easier Than you Can a Link
2. It’s Natural
3. Good Content Writers are Cheaper than Good Link Builders
4. It’s More Scalable
5. It’s More Defensible to Algorithm Updates
6. Authoritative Writers Are The Future
7. It’s More Fun
But you will require both for ranking your keyword. I just tell you in which way content marketing is better than link building
 
I believe the best method is building backlinks. There are quite a few different methods of building backlinks. Generally the best idea is to target pages with high authority, and then reach out and ask if they can backlink to you. Another method could be searching for broken links or guest posting for backlink or finally just post a comment backlink.
 
Yes do link-building white hat technique & domain High PR & authority Alexa rank.Create quality natural content share social media site.
 
Backlink or great content.
Backlinks are needed to help your site move towards the top in Search Results.
Great content is needed to make visitors come again.
Doing both will make your sites graph go up day by day.
 
7 Reasons Content Marketing is Better Than Link Building
1. You Can Measure the Value of Content Easier Than you Can a Link
2. It’s Natural
3. Good Content Writers are Cheaper than Good Link Builders
4. It’s More Scalable
5. It’s More Defensible to Algorithm Updates
6. Authoritative Writers Are The Future
7. It’s More Fun
But you will require both for ranking your keyword. I just tell you in which way content marketing is better than link building
 
Both are important. Building Great Content is necessary as it is your first step towards ranking; and building backlinks helps to build authority to your website and is an important metric for ranking well. Hence both should go parallel and both are equally important.
 
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