Which is better SEO or PPC ?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).The bottom line is that you need to use both PPC and SEO as part of your Internet Marketing campaign. PPC can bring you faster results so you can run a PPC campaign and test which keywords convert better and then try with SEO to rank for those keywords.In my opinion both are better be used: PPC for short-term, nearly instant results while organic traffic builds up and eventually brings you a nice surprise.
 
Both are the best for page rank. SEO is for those who can't effort much money for the brand promotion. PPC is for those who have large budget for their business. Keyword rank achieved by the proper SEO stay more time in SERP than PPC. Pay per click gives you paid backlinks not natural traffic.
 
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