Which is better SEO or PPC for generate query of healthcare website?

If you are looking to start PPC for a website, you have to make sure your website is properly optimized. By optimizing means you have to do SEO first. And running a PPC campaign without optimizing the website will not help you to generate the leads or enquiry for the website.

SEO and PPC both goes hand in hand. If you do SEO once and think it's ranking will be stable than you are wrong. SEO is not something which need to be done only once, it's an ongoing process. But SEO results are not short term, SEO results are long lasting. Whereas, PPC results are short term. As long as you are running PPC campaign, you will see increase in the ranking and traffic of the website and also you will be able to generate leads. But once you stop campaign their will be drop in ranking and traffic and it will not help to generate leads.

SO if you are looking to generate leads, first do SEO and later do PPC.
 
If you need organic traffic then go with "SEO" but if need instant traffic so choose "PPC".but in PPC we cannot sure that the person is real or not as compare with SEO. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.
 
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