Our Favorite Free SEO Tools for 2017
1. Google Analytics
Google analytics tool is the best tool for the SEO analysis which is used to monitor your website performance such as traffic, referral links backlinks, the area from where the traffic is coming to your website and much more.
2. Google Search Console
Google Search Console is a must-use tool that helps you visualize how your site may appear in search and teaches you how to influence different appearance elements. It also provides you with crawling errors, HTML improvement suggestions, and much more.
3. Moz
Moz is a suite of user-friendly inbound marketing tools.
4. Google Keyword Planner
Google Keyword Planner is the creme de la creme of keyword research tools. Simply give it a seed word, and keyword suggestions will start pouring in, along with estimates of average monthly searches.
5. Screaming Frog’s SEO Spider Tool
The SEO Spider Tool is an awesome website crawler. With it, you can get critical data on every URL.
6. Google & Bing
Google and Bing search engines themselves are very useful SEO tools. Mastery of search engine functionality is part of mastering SEO.
7. Bing Webmaster Tools (BWT)
Bing Webmaster Tools is a great way to keep tabs on how your site is working on Bing, which houses more than 20% of the Internet’s search traffic. It also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other elements that can impact your performance in Google.
8. Builtwith
Builtwith does about what you might expect it to. It is a website profiler tool that tells you what technology was used to create the site. You can find out which CMS the site was Builtwith (get it?), what analytics have been implemented on the site, and much more! It is a great tool for those of you that are doing SEO client work.
9. Web Developer Toolbar
The Web Developer Toolbar is a staple during the technical phase of our SEO audits. It allows you to find or disable information from CSS, JavaScript, images, cookies, and more.
10. GTMetrix
GTMetrix is a tool to examine the load speed of a page and diagnose opportunities for improvement, so you know how you can further polish your website. Many other page speed tools exist, but GTMetrix is an office favorite, because of its balance between being thorough and user-friendly.
11. Google Trends
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
12. Structured Data Testing Tool (SDTT)
This next tool from Google is a user-friendly way to examine on-page schema code, as well as test schema markups. All you need to do is supply the markup or the website URL, and get going!
13. Redirect Path (New for 2017!)
Redirect Path is a free Google Chrome extension that helps you discover HTTP header and redirect errors so that you can spend more time fixing the problems, rather than looking for them. This little plugin is most convenient for when you’re just looking into just a few pages.
14. Keywordtool.io
This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect of this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.
15. Wayback Machine
The Wayback Machine is a complete historical archive of the Internet. It allows you to see what a website used to look like. This is a great investigative tool if you notice some odd traffic changes after you’ve updated your website, and you don’t have a site back-up available.