What SEO ranking?

Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. SEO, in particular, is a specific discipline focused on the optimizations needed to have a technically sound domain and delivering on content that is relevant to users and ultimately attracts the right customers to your business. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.
 
Rankings in SEO refers to a website's position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.
 
Hi,
Ranking refers to the process search engines use to determine where a particular piece of content should appear on a SERP. Search visibility refers to how prominently a piece of content is displayed in search engine results.

Highly visible content (usually the content that ranks highest) may appear right at the top of organic search results or even in a featured snippet, while less-visible content may not appear until searchers click to page two and beyond

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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
 
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