Search engines are still the number one place people turn when they want to learn something new or solve a problem. If you want your startup to attract and retain the level of attention it needs to survive, investment in SEO is a no-brainer. That said, SEO done poorly can end up doing more harm than good, and it’s easy to make mistakes if you don’t have the experience. Here are ten things to avoid if you want your startup to succeed in the search engines.
1. Poor/No UI and UX
2. Slow Page Load Time
3. Ignorance of Social Media
4. Blog Content with No Value
5. Targeting Search Engines Instead of Users
6. Poor Site Architecture and URL Naming Convention
7. Not Claiming Google+ Authorship
8. Building Too Many Links Too Fast
9. Ignoring the Value of Content Marketing
10. Hiring the Wrong SEO Agency