What is White Hat SEO?

White hat SEO, which is also called Ethical SEO sometimes, is focusing on relevancy and organic ranking. Content is white hat SEO is mostly written for human readers and not searh engine bots.
 
Whitehat SEO is following the search engine guidelines to improve your search engine ranking, it is also focusing on relevancy and organic traffic.

Amar from Piqued Digi Media pvt ltd
 
White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include:

Offering quality content and services
Fast site loading times and mobile-friendliness
Using descriptive, keyword-rich meta tags
Making your site easy to navigate
 
This refers to the usage of optimization strategies techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
 
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