What is video sitemap in SEO ?

The entries in a video Sitemap must include a link to a landing page for a video and some required information. Many of the elements in a video Sitemap are optional, but they provide useful metadata that can enhance your video results and improve Google's ability to include your video in search results.
 
Good SEO is about more than getting your site to the top of Google results. It should also ensure that your content stands out from other top ranking sites. This is one of the reasons why having video on your site puts you at a big SEO advantage. Google displays video results with a representative thumbnail image, drawing eyes significantly more than a simple text link would. According to ReelSEO, videos have a 41% higher click through rate than their plain text counterparts. Distinguishing your content from the rest results in more visits to your site. Not only are video results more compelling, they’re also easier to dominate. “There are far less video results in Google’s index when compared to other web assets,” ReelSEO’s founder and publisher Mark Robertson explains. “As a result, there is far less competition for rankings and a promising opportunity now exists for websites publishers to rank well for terms they may have had more difficulty in ranking for with web results.”
 
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